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Sagel Bloomfield Danzansky Goldberg Funeral Care, Inc. (Sagel Bloomfield) Announces New Head of Monument Services Division

Local family-owned funeral home expands services and celebrates the promotion of Larry Shor to head of Monument Services

Sagel Bloomfield Danzansky Goldberg Funeral Care, Inc. (Sagel Bloomfield), a leading full-service funeral home in the Washington, DC metropolitan area, announces today with its recent expansion of services, it is promoting Larry Shor to head-up their Monument Services division. Larry brings over three decades of experience working within the local Jewish community to provide choir, cantorial, and liturgical services.

Sagel Bloomfield offers a unique service in the local funeral care market, offering their pre-planning clientele the opportunity to purchase monuments, markers, and/or inscriptions directly from the funeral home rather than sending them to deal separately with a cemetery or monument company, often at a higher price. Both Sagel Bloomfield and their customers see this as a value-added service, providing convenience and comfort in a time of need. Sagel Bloomfield is the first funeral home in the area to offer monument services for any and all area cemeteries. In fact, families can buy monuments from Sagel Bloomfield even when another funeral home has performed the initial services.

“We are confident in our decision to move Larry into a leading role for this important service,” said Al Bloomfield, Managing Partner of Sagel Bloomfield. “We launched the Monument Services program in 2015 and have seen major growth in that area. It provides a service for our customers in need, making the entire process much easier for them. That is our ultimate goal—to make our customers more comfortable during their difficult time. Larry brings so much experience caring for the community and his attention to detail makes him perfect to head up this expanding portion of our business.”

“I joined Sagel Bloomfield because doing so allowed me to take what I had learned over the years in various other settings and use that base of knowledge to do something I really feel passionate about,” said Larry Shor. “I’m excited about my new role which will allow me to help people who need to do something difficult, yet very unique and important to them. I will get the opportunity to guide them through the process, making it smoother and easier for them. I am always glad to help people and this new role gives me the opportunity to do so in so many ways.”

Larry, a D.C. native, has a long-standing connection with the local Jewish community, having been appointed as lead singer for a local choir in 1978. He studied under several world-renowned cantors, and has gone on to lead religious services and provide burial services for families in need for over three decades. He was involved in both his parents’ and grandfather’s businesses from his teenage years, learning from the bottom up to management, working with employees and vendors, and putting systems together for efficiency.

Later on, he and his wife, Shari, opened their own business ventures in the wholesale and retail food supply markets. This, along with his experience in leading religious rites, lead to his connection to Sagel Bloomfield. He started out managing their “Shiva Concierge” program, a service to provide all the necessary elements for the standard post-funeral mourning period. This may include prayer books, yarmulkes, coat racks, shiva chairs-delivery and pick up, and catered food for the shiva house as needed. Since then, Larry has moved into helping in other areas of Sagel Bloomfield’s services and finally into a lead position with Monument Services. He feels very strongly that his liturgical training and deep connection to the local community help him provide the best service to clients dealing with the heavy issue of funeral care.

In addition to all of Larry’s other community activities, he also co-hosts with his son Ben a weekly radio show entitled “Washington Jewish Radio” on several radio stations and live-streamed on the show’s website,

About Sagel Bloomfield

Sagel Bloomfield Danzansky Goldberg Funeral Care, Inc. (Sagel Bloomfield) is a family-owned funeral home in Rockville, Maryland. Sagel Bloomfield brings a long history of experience and a 90-year tradition of caring that make it a trusted partner for bereaving Jewish and, increasingly, non-Jewish families who need simple, flexible and competitively-priced funeral packages combined with the highest service levels driven by compassion for families. Sagel Bloomfield’s full-service concept blends a convenient, cost-effective package approach with more traditional services. Sagel Bloomfield’s independent ownership is 100 percent focused on meeting the needs of the local community. High-quality services, integrity, dedication to customer care and deep roots in the community are key building blocks of the reputation Sagel Bloomfield has built across the D.C. metro area over multiple generations. For more information about Sagel Bloomfield, please visit

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